Advertising Age’s new guide to social media breaks down the stats:
LinkedIn: Males are 5 percent more likely to use the site than the average Internet user. Users in the 35-49 age range are 33 percent more likely to sign on.
Twitter: The 18-to-34-year-old segment is 41 percent more likely than the average Internet user to use Twitter. Women are about 4 percent more likely than men to use the site.
MySpace: Yes, there are still people using this original social media platform. In the United States southerners are most likely to still be using the site. Least likely: Midwesterners.
Facebook: Countries least likely to have residents using Facebook? China – 0 percent, Vietnam – 2 percent, Japan – 1 percent, Russia — .3 percent.